corporate product design

Have no fear of perfection -- you’ll never reach it.” 

Salvador Dali

think tank

The heart of the Design Centre and the hub of innovative design sprints, product development presentations and creative meetings. The think tank is a studio and stage in one. Accessible to all internal departments, the presentation area also serves the in-house communication of new product developments and thus ensures broad feedback. 

style guide

The visualisation of the "Global Product Design Guide" via a responsive website enables communication of the visual keys, corporate form, product colors by system, structures, anthropometric specifications and many other do's & don'ts of design. This exchange is equally interesting for engineers, design and brand.

global design alignment

Create holistic Soft Good Design approach over portfolio on global level, respecting price segments Advantages: 

_Global alignment with regional specialties. 

_Generating higher MOQs through repetitive color.

 _Availability of displayed designs for Brand to choose. 

_Faster applications through standardized Design elements.

Corporate Product Design

Creating a family look letting the customers in the market easily recognize all products under one brand

Corporate design defines a suitable sign system for a company, which can be used to achieve a uniform and positive image of the company in the public as well as a high degree of awareness of the same (recognition value, brand awareness).


Britax Initial look

Britax New look

AL-KO Initial look

AL-KO New look

Heidolph Initial look

Heidolph New look