corporate product design
“Have no fear of perfection -- you’ll never reach it.”
—Salvador Dali
think tank
The heart of the Design Centre and the hub of innovative design sprints, product development presentations and creative meetings. The think tank is a studio and stage in one. Accessible to all internal departments, the presentation area also serves the in-house communication of new product developments and thus ensures broad feedback.
style guide
The visualisation of the "Global Product Design Guide" via a responsive website enables communication of the visual keys, corporate form, product colors by system, structures, anthropometric specifications and many other do's & don'ts of design. This exchange is equally interesting for engineers, design and brand.
global design alignment
Create holistic Soft Good Design approach over portfolio on global level, respecting price segments Advantages:
_Global alignment with regional specialties.
_Generating higher MOQs through repetitive color.
_Availability of displayed designs for Brand to choose.
_Faster applications through standardized Design elements.
Corporate Product Design
Creating a family look letting the customers in the market easily recognize all products under one brand
Corporate design defines a suitable sign system for a company, which can be used to achieve a uniform and positive image of the company in the public as well as a high degree of awareness of the same (recognition value, brand awareness).
Britax Initial look
Britax New look
AL-KO Initial look